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Scentisphere Brings Scent Into Packaging

By integrating fragrances into varnish, Scentisphere has helped CPG brands reach more customers and increase sales.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Smell is a powerful sense. It can evoke so many emotions and memories, which is why people react to a scent. Yet it is difficult to integrate in packaging; how does one print scents? Actually, Scentisphere solved the challenge of combining scent and packaging. In 2002, Jim Berard, CEO of Scentisphere, came across a company in Europe that was able to microencapsulate fragrance oils turning the oils into a very fine powder. Berard saw the potential, and quickly got to work. “Some of their ex...

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